Anime on Netflix has Underperformed
The anime industry in Japan is undergoing an unprecedented revolution, driven by the exponential growth of the global market for Japanese animation. In 2024, mergers and acquisitions dominated the sector, with companies such as Bandai Namco, Kadokawa and Toho investing heavily in the purchase of renowned studios.
Among the most notable moves are the acquisition of Science SARU by Toho and the incorporation of the Doga Kobo studio by Kadokawa, responsible for hits such as Oshi no Ko and Blue Lock. However, the highlight was the speculation about the possible purchase of Kadokawa by Sony, which ended with the technology giant becoming the largest shareholder in the company, holding 10% of its shares.
This dynamism is fueled by the growth of the international anime market, which has grown sixfold in a decade, reaching 1.7 trillion yen by 2023.
Producing an anime has become significantly more expensive, with budgets for TV series often exceeding 500 million yen per season. Consequently, large companies such as Sony, Bandai Namco and Toho dominate the high-budget productions, while new players such as DMM and CyberAgent enter the competition, diversifying the landscape.
Anime on Netflix has Underperformed
Meanwhile, the relevance of global platforms such as Netflix and Disney+ is declining, with their original productions underperforming. This is the part I want to highlight and that caught the attention of the Japanese, according to this article from Yahoo News, Netflix invested heavily in anime but still found that the results they achieved were “underperforming”.
As we published here a few days ago, the anime industry had record profits in 2023 and the table above shows Netflix in 1st place in profits from anime, but even so it “didn’t meet their expectations”, incredible!
On the other hand, Japanese TV stations are intensifying their investments in the sector, with acquisitions such as that of Studio Ghibli by Nippon TV and the expansion of broadcasting times dedicated to anime.
With the entry of new players and the strengthening of already established giants, the future of the anime industry promises to be even more competitive and innovative.
via Você Sabia Anime