Crunchyroll aims to attract more female viewers

Crunchyroll is focusing on attracting more women to its platform by bringing in specific series that would likely appeal to a large segment of the female audience.

The vice president of Crunchyroll mentioned in an interview that, although there is a considerable base of female fans, they have historically been underserved.

Crunchyroll aims to attract more female viewers

Adamian stated that the company is focusing on more female-oriented anime and wants to reach this community because, according to her, the female audience is underserved.

The vice president believes that cute series could attract more women to the world of anime. However, it is important to note that acquiring “cute” series could also attract a younger audience, not necessarily adult women.

For example, data from ABEMA in 2021 shows the interest of women in series such as Mushoku Tensei, Mieruko-chan, Kimetsu no Yaiba, and even Redo of Healer. All these anime are successful with the female audience.

Considering this data, we can conclude that Crunchyroll is focusing on attracting a younger audience rather than expanding its base of adult female fans. There are many anime that are popular with the female audience without needing to adhere to very specific genres. Let us know what you think in the comments.

via Licensing Global