Spanish Dubbed Anime on Crunchyroll Accounts for Over 40% of Total Viewing
The popularity of Spanish dubbed anime on Crunchyroll continues to rise, with the company revealing that more than 40% of its total viewership comes from users watching anime with Spanish audio. This insight was shared by Raul González, Crunchyroll’s Vice President of Regional Marketing, during an interview at CCXP Mexico, published by Peruvian outlet Otaku Press.
González noted that Peru recently outperformed larger countries at the box office, emphasizing the region’s increasing cultural influence. He also teased a new initiative in the works aimed at providing more value to Crunchyroll subscribers — one that will bring together fans’ favorite forms of entertainment, including “video games, music, events, and everything we can be part of.”
When discussing Spanish dubs, González stated, “I can tell you that more than 40% of the content we have is viewed with Spanish dubbing. There are fans who watch it first in the original language and then again in Spanish, because the dub brings a unique local flavor from Latin America, and that has a big impact.”
Crunchyroll is currently dubbing between 30 to 50 titles every quarter, based on fan feedback from social media and internal data. The company aims to offer the majority of its anime catalog dubbed in Spanish to better serve its massive Latin American user base.
Crunchyroll Says Those Who Watch Subtitled Anime Are a Minority
Another key point raised by González was Crunchyroll’s ongoing effort to include voice acting talent from across Latin America — not just Mexico — although he acknowledged that this expansion will take time.
Latin America’s importance to Crunchyroll had already been highlighted by CEO Rahul Purini in a previous interview this past May. He explained that in every country, viewers who rely on subtitles are the minority. This aligns with Netflix’s recent statistics showing that 80–90% of users prefer watching anime dubbed. The platform also revealed that over 150 million of its users consume anime content.
The data only reinforces the crucial role Spanish dubbed anime on Crunchyroll plays in shaping the future of anime streaming and localization in global markets.
