Come on, according to their report, they had a loss in operating income of -34.5% (ie -358 million yen), in the first quarter of this year 2022.
But it’s worth noting that this is only in their video segment (ie anime), now comes the irony, they cite that one of the main reasons for this drop was ReZero.
Kadokawa sees financial loss without ReZero having new anime
Look at what Kadokawa herself wrote in her report:
[su_quote]Profit dropped as a reaction from the previous fiscal year when popular anime ReZero strongly boosted profit[/su_quote]
They also cite another reason for the loss of profit at this time, which was “depreciation and advertising costs due to the increased number of new titles”.
So if you didn’t basically understand what Kadokawa said, it’s basically this:
Since there was no more ReZero anime (A third season, OVA, or a movie), this left a hole in Kadokawa’s profits that the other anime they released couldn’t fill, and their advertising costs went up.
Recent Event Only Advertise merchandise
And last weekend the MF Bunko J Summer Festival event took place, where we had a panel by ReZero, the expectation was that the third season of the anime would be announced but they only announced new merchandise, making fans angry.
Anyway, let’s see if Kadokawa will bring new anime from ReZero or if it will just be in the merchandise.
Trouble assembling the ReZero Production Team?
According to some rumors and he said he told me around, part of the production team involved in the two seasons of the anime so far left White Fox, which is the studio that animated ReZero.
Part of the main members of the anime’s production team ended up going to Atelier Pontdarc, which ends up becoming kind of complicated to gather general for the production of a new season.
Some fans accuse Kadokawa of managing ReZero poorly. But what do you think?