Japanese women spend their hard-earned money for the sake of their Oshi!! A Japanese lifestyle app called Gravity recently conducted a survey, interviewing about 446 young Japanese women, who are users of the app, aged between 20 and 39.
This survey aims to uncover how they spend their money for their own well-being. And the top 1 ranking that you will see just below involves things related to “Oshi,” who are idols.
Japanese women spend their hard-earned money for the sake of their Oshi!
Let’s check out the ranking of how they spend their money?
10 – Brand cosmetics: Many interviewees highlighted the cost-effectiveness of spending a lot on makeup sets that they can also use every day for a long time.
9 – Spa treatments: The interviewees highlighted spa treatments as a way to refresh and reward their minds and bodies for working so hard.
8 – Expensive food: Many interviewees noted that they spent significant amounts on expensive meats, sweets, and fruits.
7 – Musical instruments: Some women decided to spend their money buying instruments they played while growing up. The interviewees mentioned the guitar and the trumpet in particular as instruments they would like to pick up again. They also noted that an instrument is a great investment as it can always be a hobby in the future.
6 – International travel: While several interviewees admitted to spending large amounts of money on international trips, including spending a million yen in a week abroad, they also noted that it was the best way to refresh themselves and “escape from reality.”
5 – Designer brand products: Gucci, Dior, Fendi, and Hermes were some of the brands that young Japanese women noted they spent their salaries on. Some mentioned allocating all of their annual bonuses to these luxury items, while one admitted to spending half of her money on a designer bag.
4 – Cars: Many interviewees expressed their love for cars and purchasing the car they’ve always wanted to drive as a personal reward. They also noted the practicality of the car for daily life, with one woman writing, “My whole world changed.”
3 – Beauty appliances, products: Instead of going to the spa, many interviewed young Japanese women noted that they spent significant money on beauty appliances such as hair straighteners or facial rollers.
2 – Domestic travel: Trips to hot springs with friends, stays in luxurious hotels, and even trips to somewhere offbeat outside of Tokyo.
1 – Oshi-related things:
The main thing young Japanese women spend their money on is things related to their Oshi (idol). They buy merchandise to support and attend events. One woman said, “If you don’t have an Oshi, you can’t work hard.”
Having an idol is very important to the interviewees; supporting them comes above all else!