The advancement of the foreign market in the anime industry in recent years

With the growing popularity of anime in recent times, a considerable portion of the foreign market profit in the anime industry comes from outside of Japan. With Japanese animation becoming more mainstream every day, choosing an anime to watch has been something that many people have done on streaming services such as Netflix.

Data that shows a positive response from the foreign public to anime is from the Japanese Animation Association, which reveals that the foreign market was responsible for at least 20% of all profits in the anime industry in 2022.

In reality, foreign profits increased by 11% in 2022 compared to the previous year. This is probably due to big releases like the popular anime SPYxFAMILY.

The Anime Industry Report 2023 covers anime profits from a variety of sources, including National TV, streaming, merchandise, and music sales.

It was revealed that the global market was worth around 1.5 billion yen in 2022. Many factors are believed to have contributed to this increase in revenues outside of Japan, such as increased viewing and availability of anime on streaming platforms. streaming and the impact of sales of anime-related merchandise and games.

The bar chart below shows the profits of different market sections of the anime industry. The pink sections represent overseas sales, which increased 11% in 2022:

A positive point is that the anime market outside Japan has grown every year with hits released in cinemas worldwide such as One Piece Film: Red which grossed around US$37.47 million globally, and 2023’s The First Slam Dunk which managed grossing US$279 million worldwide, thus increasing the revenue obtained from anime films.

As a result, animation companies have focused more on global activities. We have as an example Toho Animation, which apparently reported an 85.8% increase in profits abroad in the period between March and August 2023.

The anime’s success overseas is believed to be the driving factor behind Toho establishing a global division, Toho Global, in July 2023.

Below is a comparison between domestic (light blue) and foreign (red) profits:

This data that shows the advancement of the foreign market in the anime industry can bring several benefits to foreign anime fans, being able to make this type of content even more accessible to fans outside of Japan.

via Automaton

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