Idolmaster makes fans pay to promote the series

August 7, 2023 Shiki 0 Comments Idolmaster 3 min read

A commemorative campaign for The Idolmaster Million Live anime was recently announced, consisting of fans receiving official promotional decals to decorate their cars and driving around in them to show their support for the series.

Idolmaster makes fans pay to promote the series

Fans who wish to apply will have to pay a certain participation fee and will receive commemorative merchandise as a reward if they reach certain distances with the decals equipped.

”We are organizing a pre-airing support campaign for the anime ”The Idolmaster Million Live” Now you can decorate your beloved car with decals and support the series by driving! There are three different decal sizes. We have also prepared special perks!”

🎬アニメ「#アイドルマスターミリオンライブ！」
劇場先行上映応援キャンペーン開催‼️🎉

プロデューサーの皆様、愛車🚘を #ミリオンライブ仕様にアップデートして、ドライブで応援しましょう😆✨

ステッカーサイズは3タイプ🚗💨
豪華な走行特典もあります🎁✨

詳細は⬇️https://t.co/oT6Eq3aZU2 pic.twitter.com/2xQNdXmXt7

— Cheer Drive（チアドライブ） (@cheer_drive) July 29, 2023

The anime adaptation of The Idolmaster Million Live will tell the story of the 39 new idols introduced in the series and their activities and growth at 765 Theater Agency, while focusing on main characters Mirai Kasuga, Shizuka Mogami, and Tsubasa Ibuki.

The anime is scheduled to begin airing in October 2023, but there is a planned three-part theatrical preview in Japan starting on August 18, during which all 12 episodes of the anime will be shown in advance in Japanese theaters.

And to celebrate the start of theatrical preview, a promotional campaign for The Idolmaster and Cheer Drive was announced on July 29th. The campaign will run from August 18th to October 31st, while registration to participate is now open.

The campaign consists of applicants decorating their cars with promotional decals provided by campaign partner Cheer Drive and essentially just driving around to contribute to promoting the series. Those who want to participate can choose from three available plans that vary in price and size of the decals.

The ”Mini Plan” which includes a small sticker on the back has a participation fee of around $17.5 and by reaching 500km mileage in the campaign you can win an idolmaster key ring.

The complete rear decal plan costs around $46.7 and the rewards for a 500km drive are a leather key chain and an original idolmaster car sunshade.

The same rewards can be earned for a distance of 300 km on the ”three-surface plan”, which has a participation fee of around US$57.8.

”They just sold the right to advertise (laughs)”

「宣伝する権利」を売り出したかwwww https://t.co/jiQ2khYhWJ

— ペニーワイズの人 (@cfftoot) August 1, 2023

Many fans found the idea of the campaign interesting and the rewards attractive to the point of trying to participate in the Idolmaster Million Live campaign. Others felt that something was wrong with the idea, as it basically boils down to fans of the series paying a fee to make the deal in favor of publicity.

Taking fuel expenses and time spent driving into account, as well as the participation fee, a key ring and umbrella just don’t seem good enough.

Via: Automaton

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