Mykola Lukashuk: The Future of Voice Search, SEO, and Advertising in 2025

As artificial intelligence and automation continue to evolve, businesses worldwide are adjusting their strategies to stay ahead in search engine optimization (SEO) and digital advertising. Mykola Lukashuk, CEO of Marketing Link, shares his insights on the trends shaping the industry in 2025 and how brands can leverage AI, voice search, and evolving advertising platforms to gain a competitive edge.

The Role of AI in Modern SEO and Advertising

Marketing Link has been at the forefront of AI-powered SEO and advertising strategies. With years of expertise in Google Ads, Microsoft Ads, and Meta Ads, the agency has transitioned from traditional SEO to a full-cycle marketing approach that integrates AI-driven analytics, automation tools, and strategic ad placements.

“Back in 2016, we focused solely on SEO. However, businesses wanted faster results, so we introduced paid advertising. Now, with AI reshaping digital marketing, we are optimizing AI+SEO and AI+Ads solutions,” says Lukashuk.

The Impact of Voice Search on SEO

Voice search is changing how users interact with search engines. Instead of typing precise keywords, users now speak more natural and conversational queries. This shift forces businesses to optimize for intent-based searches rather than rigid keyword targeting.

“For example, instead of searching ‘MacBook Pro 16-inch RAM 32GB buy,’ a user might say ‘Where can I buy a MacBook?’ This means brands must refine their content strategy to align with voice-driven queries,” Lukashuk explains.

Moreover, Google’s advancements in AI-driven search, such as BERT and MUM algorithms, prioritize user intent over keyword density. This evolution pushes marketers to adopt more personalized and context-aware content strategies.

AI-Powered Content Optimization

Content is no longer just about keywords—it’s about engagement and credibility. A major Google leak in 2024 confirmed that links, authorship, and content quality remain fundamental ranking factors. Press releases, guest posts, and high-authority backlinks continue to influence rankings, but search engines now place more emphasis on real user interactions and engagement metrics.

“A press release published by a reputable journalist carries more weight than a generic admin post on a website. Google values authenticity and authority,” Lukashuk notes. This shift highlights the importance of high-quality, well-researched content over mass-produced, AI-generated text.

The Evolution of Meta Tags in 2025

Meta tags remain crucial, but their role has evolved with voice search and mobile-first indexing. Google now recommends shorter, more precise titles to enhance the user experience. The recommended title length has been reduced to around 55 characters, making it essential for businesses to create clear and concise metadata.

“If your meta tags haven’t been updated in years, it’s time to revisit them. Voice search prefers concise and structured metadata, helping Google deliver more accurate results,” advises Lukashuk.

The Changing Landscape of Digital Advertising

With increasing privacy regulations, advertising platforms like Google and Meta are redefining how they collect and use data. The introduction of AI-powered ad solutions is altering the dynamics of audience targeting, automation, and campaign optimization.

“We see AI automating ad placements, optimizing budgets, and refining targeting. However, human expertise remains irreplaceable. Businesses must balance AI-driven automation with strategic decision-making to maximize ROI,” Digital Marketing Expert Mykola Lukashuk explains.

Additionally, AI’s role in bid strategies, predictive analytics, and personalization is becoming more pronounced. Marketers who embrace AI-driven insights can gain an edge over competitors by leveraging real-time data for precision targeting.

Preparing for the Future of Digital Marketing

As the industry shifts towards AI-driven search and advertising, businesses must adapt by:

• Refining SEO strategies for voice search and user intent
• Prioritizing high-quality, authoritative content
• Optimizing metadata for mobile and voice search
• Leveraging AI-powered ad solutions with human oversight
• Tracking key metrics to measure campaign effectiveness

“Success in 2025 depends on adaptability. AI is a tool—not a replacement for expertise. The brands that integrate AI intelligently while maintaining a user-first approach will thrive,” Lukashuk concludes.